Richmond Main Street Initiative - Holiday Festival

About Downtown Holiday Festival


Downtown's annual holiday festival is one of Richmond Main Street Initiative's longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, spectacular, seasonal family-friendly performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus. 

Santa Claus is Coming to Downtown!



Santa Visits | 4pm-7pm
Performances of A Richmond Nutcracker | 5pm & 6:30pm
For Children and Adults of all Ages!
Light Refreshments & Special Holiday Treats
Free Books & Giveaways (while supplies last) 

Caroling & Holiday Street Lighting | 7:30pm  

Free Admission * All Are Welcome

Location: 339 11th Street, Richmond, CA 94801 
                 East Bay Center for the Performing Arts & historic Winters Building

Hosted by Richmond Main Street Initiative and East Bay Center for the Performing Arts.
Sponsored by City of Richmond, Mechanics Bank, Sims Metal Management

Get a preview: Check out photos of last year's festival here.

Get the Flyer: English, Spanish

Downtoad the Press Release 



Wednesday, December 14  |  4pm - 8pm

Learn more here



Make a contribution

Donate to the Downtown Holiday Festival
Help bring yuletide cheer to the children of the Iron Triangle.
Amount to donate: