Richmond Main Street Initiative - Holiday Festival

About Downtown Holiday Festival


Downtown's annual holiday festival is one of Richmond Main Street Initiative's longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, spectacular, seasonal family-friendly performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus. 

Check out last year's festivities: 

Photo Album
Contra Costa Times article: Richmond Downtown a Magical Affair for Holidays

15th annual Downtown Holiday Festival a Success!


On Wednesday, December 16, from 4pm - 8pm, Richmond Main Street Initiative and East Bay Center for the Performing Arts welcomed the entire community to the annual Downtown Holiday Festival at the historic Winter’s Building. Hundreds of families joined us for an evening filled with memorable activities for all ages:

Santa visits (4pm – 7pm); Performances of “A Richmond Nutcracker” for children and adults of all ages at 5pm & 6:30pm; light refreshments, special holiday treats, and free books (while supplies last); La Rama Procession followed by Holiday Street Lighting & Caroling at 7:30pm. 

Admission was free and made possible through the partnership between Richmond Main Street Initiative and East Bay Center for the Performing Arts, with generous support from our sponsors:

City of Richmond
Kaiser Permanente
Share the Spirit program
Sims Metal Management
Mechanics Bank
and individual donors and volunteers

View photos here.