Richmond Main Street Initiative - Holiday Festival

About Downtown Holiday Festival


Downtown's annual holiday festival is one of Richmond Main Street Initiative's longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, spectacular, seasonal family-friendly performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus. 



December 13, 2017  |  4pm - 8pm
East Bay Center for the Performing Arts, 339 11th Street, Richmond, CA


Interested in learning more or getting involved? 
Contact Alicia: (510) 236-4049 or 

Yuletide Cheer in the
Iron Triangle

Santa Visits    4pm - 7:30pm
A Richmond Nutcracker     Performances at 5pm & 6:30pm
Light Refreshments & Giveaways  (while supplies last)
Caroling & Holiday Street Lighting    7:30pm

Hosted by Richmond Main Street & East Bay Center for the Performing Arts



Thank You to Our Sponsors & Community Partners

Support the Event

Your gift will go a long way in bringing this special holiday event a reality. Corporate sponsorship and individual giving opportunities available. Learn more

Lend a Hand

Volunteer to Deck the Halls
or be a Festival Helper!


Sponsorship Level



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