Downtown's annual holiday festival is one of Richmond Main Street Initiative's longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, spectacular, seasonal family-friendly performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus.
Thanks to the support of our co-hosts, East Bay Center for the Performing Arts, sponsors, and volunteers the 2016 Downtown Holiday Festival:
Welcomed nearly 500 visitors downtown to enjoy yuletide cheer
300+ kids visited Santa and received gift bag filled with goodies
Distributed hundreds of books
Featured 2 performances of A Richmond Nutcracker
Offered savory snacks, fresh fruit, cookies, and hot cider
Gathered 150+ residents for caroling and the ceremonial illumination of the holiday lights along historic Main Street
Hosted by Richmond Main Street Initiative and East Bay Center for the Performing Arts.
Sponsored by City of Richmond, Mechanics Bank, Sims Metal Management.
Special thanks to West County Reads, Supervisor John Gioia, our volunteers, and Santa.
December 14, 2016