Richmond Main Street Initiative - About Us


Utilizing a consensus driven approach to include stakeholders in revitalization efforts:
  • Regular Stakeholder Meetings
  • Collaboration with Community Members
  • Open Communication with Business and Property Owners


Enhancing the public safety and cleanliness of Downtown Richmond:
  • Community “Green” Space Park and Downtown Clean-Ups
  • Safety1st Community Liaisons: District Maintenance and Hospitality Teams
  • Crime Prevention Through Environmental Design (CPTED) visits to downtown businesses


Enhancing the physical appearance of Downtown Richmond:


Marketing historic Main Street and generating activities to attract residents, merchants and the greater East Bay to Downtown Richmond:


Strengthening and broadening the economic base of Downtown Richmond:

The Richmond Main Street Initiative, Inc. is a community-based nonprofit corporation dedicated to revitalizing historic Downtown Richmond as a pedestrian-friendly urban village, offering products, services, arts, and entertainment that reflect the community’s rich and diverse heritage.

Our Mission


Historic Downtown Richmond is a safe, vibrant, thriving destination for arts, entertainment, businesses, and residents with an easily accessible transit center.

Our Vision


  • Evolve RMSI into a mature organization with a diversified funding stream, an established reputation and clout in the community, and consensus-driven collaboration with local stakeholders working towards commercial district revitalization and implementing the relevant portions of the Macdonald Avenue Revitalization Plan.
  • Develop Downtown into a regional arts and cultural destination.
  • Develop Downtown as the center of neighborhood life for the Iron Triangle.
  • Strengthen Downtown’s economic base through business retention, targeted recruitment, social entrepreneurship and financing, trend monitoring and education, and new development.
  • Market Downtown and produce special events to attract shoppers, new businesses, and employees from local businesses.
  • Implement visible physical improvements, including streetscape upgrades and creative building re-use, to spur broader rehabilitation Downtown and enhance a pedestrian friendly environment.
  • Work with police and code enforcement personnel to promptly tackle blight and safety problems that impede commercial district usage and development.

Our Goal


Explore The Main Street Approach® and other Downtown Revitalization Programs


Revitalizing Historic Downtown Richmond

Our Approach to Downtown Revitalization


Richmond Main Street Initiative is a certified Main Street program. The Main Street Four-Point Approach® to commercial district revitalization is effective because it is comprehensive and community-driven. Merchants, property owners, and residents become partners and take action on a wide variety of community issues. Everyone benefits from an increased sense of pride and place, safer and cleaner neighborhood, better products and services, and community-oriented events. Here are the main objectives and their role in the revitalization of historic Downtown Richmond:

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Tax ID#: 68-0481132